Subseries K4 - Elections

Reference code

ZA UCT BC1103_K_K4

Title

Elections

Date(s)

  • 1987 (Creation)

Level of description

Subseries

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10 files

Name of creator

(1925-2013)

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Immediate source of acquisition or transfer

Scope and content

K4.1 Research and Strategy Development 1985-1987
Ogilvy and Mather
K4.2 Marketing Surveys
K4.3 Election Strategy
K4.4 Advertising Campaign
K4.4.1 Advertising Agency
K4.4.2 Advertising and Press Releases
K4.4.3 Research into Press coverage of PFP in Rapport
K4.4.4 Research into Pinelands Constituency
K4.4.5 “Double Talk” Advertisement
K4.4.6 Advertisements PFP and NP

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